Privacy Policy

Data We Collect

MagicalMerch collects the following information:

• Account information: Email address, username, and hashed password when you register.
• Watchlist data: Products you add to your watchlist and your alert preferences.
• Analytics: Page views, search queries, referrer information, and device type to help us improve the site. We track unique visitors by IP address hash.

How We Use Your Data

• To send you price drop and restock notifications for products on your watchlist.
• To display your personalized watchlist and dashboard.
• To understand how visitors use the site and improve the experience.
• To send optional digest emails (daily or weekly) if you opt in.

Cookies

We use a session cookie to keep you logged in. This cookie is essential for the site to function and does not track you across other websites.

Third-Party Services

We use the following third-party services:

• Google AdSense: We display ads provided by Google. Google may use cookies to serve ads based on your prior visits to this or other websites. You can opt out of personalized advertising at Google Ads Settings.
• shopDisney.com: Product links may direct you to shopDisney.com. Their own privacy policy applies once you leave MagicalMerch.

Data Retention & Deletion

Your account data is retained for as long as your account is active. You can delete your account at any time from your profile settings page, which will permanently remove your account, watchlist, and alert preferences.

Anonymized analytics data (page views, search queries) may be retained for up to 12 months for trend analysis.

Contact

If you have questions about this privacy policy or want to request data deletion, please use our contact form.